COVID-19 is preventing people from connecting in person, but a recent study shows an average increase of 61% in social media engagement and 70% in web browsing since stay-at-home orders were implemented. As such, consider paying greater attention to opportunities for content creation. Whether it’s an Instagram post or a longer-form blog, many forms of content can be implemented as a low-cost way of reaching new customers and educating existing ones from a distance. If you’re not already out there as a problem-solving expert, now’s the time to start or ramp up those efforts.

How technology can help: Social media management tools have made it possible to organize and schedule content and interact with customers and followers from a single platform. Most of these tools have a free plan with limited features, allowing you to prioritize online engagement without cost being a barrier to entry. Similarly, many multimedia content creation tools offer a robust library of graphic design and video templates if you’re not a designer but still want to strengthen your brand.